On Friday, January 12, 2018, Norv Turner was named the offensive coordinator of the Carolina Panthers. The team hired the veteran offensive genius to jump-start a passing offense that ranked 28th in the league in 2017. Turner has succeeded in Dallas, Washington, San Diego, Miami, Oakland, San Francisco, Cleveland and Minnesota. He has led Super Bowl winning offenses, and several quarterbacks have flourished under his coaching. Signal caller for the Panthers, Cam Newton, will become a better passer under Turner’s tutelage.
One statistic that can be used to show Turner’s impact on his offenses is DVOA. According to Football Outsiders, “DVOA, or Defense-adjusted Value Over Average, measures a team’s efficiency by comparing success on every single play to a league average based on situation and opponent.” From 1991-1993, Turner was the offensive coordinator of the Dallas Cowboys. His unit ranked 4th, 2nd, and 2nd in DVOA. In 1992 and 1993, the Cowboys won back-to-back Super Bowl titles. Cowboys quarterback Troy Aikman had completion percentages of 65.3, 63.8 and 69.1. In 1993, Aikman had the highest completion percentage of his career under Turner, and Aikman’s 3,445 passing yards in 1992 were a career high.
Turner became the Washington Redskins head coach in 1994 and held the position through the 2000 season. The Redskins ranked 24th, 16th, 2nd, 14th, 13th, 1st and 12th in DVOA under Turner. In 1994, quarterback Heath Shuler had the most passing yards and touchdowns of his career. From 1995-97, signal caller Gus Frerotte had three of his top four seasons in passing yards and passing touchdowns. In 1999, quarterback Brad Johnson had his only 4,000 yard passing season of his career and the second-highest touchdown total of his career.
Next, Turner spent the 2001 season as the offensive coordinator of the San Diego Chargers. In 2000, the Chargers ranked 29th in DVOA. In 2001, Turner turned that around to 17th. Quarterback Doug Flutie had the most passing yards of his career that year, 3,464.
Turner headed down to Miami to be their offensive coordinator for 2002 and 2003. In 2001, the Dolphins ranked 20th in DVOA. Turner had his unit rated 11th in 2002 and 17th in 2003. Quarterback Jay Fiedler hit 61.3 percent of his passes in 2002.
Turner’s work in Miami earned him the head coaching job with the Oakland Raiders in 2004 and 2005. The team’s DVOA improved to 14th from 24th the previous season. Signal caller Kerry Collins had the second-highest touchdown total of his career in 2004, and the Raiders rated 15th in DVOA in 2005.
Turner went out west in 2006 to become the offensive coordinator of the 49ers. From 2007-2012, he was the head coach of the Chargers. The Niners shot up to 23rd in DVOA from 32nd in 2005. Quarterback Philip Rivers had two of his top three passing yards seasons under Turner. In 2008, Rivers had the most passing touchdowns of his career with 34. The Chargers ranked 14th, 3rd, 4th, 4th, 5th and 24th in Turner’s six seasons as head coach.
The Chargers moved in a new direction, and Turner became the offensive coordinator of the Cleveland Browns in 2013. Quarterback Jason Campbell had a 56.8 percent completion rate, and the offense had a DVOA ranking of 26th. In 2014 and 2015, Turner was the head man of the Minnesota Vikings offense. Quarterback Teddy Bridgewater flourished, completing 64.4 and 65.3 percent of his passes. In 2015, Bridgewater had the best completion percentage, passing yards and touchdowns of his young career. The Vikings rated 22nd and 16th in DVOA in 2014 and 2015.
Now, Turner is tasked with making Newton a better passer, and to find a way to get the Panthers’ 28th-ranked passing offense to match their 4th-ranked rushing attack. Turner has a sparkling resume of past success with every type of quarterback, and the rest of the league will have to watch out as the Panthers players learn Turner’s system.
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Published on 2/21/18 at 1:45 PM EST. Credit: Football Outsiders, Pro Football Reference, and ESPN.Share this post on:
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